|Photo: LA Times -|
There are many interesting undertones in this story of course - chief among them the fact that Sweden seems to be treating the US like the US treats China, taking advantage of lower labor standards. And the obvious cultural differences between Sweden and the US, and what that means in terms of leading a shift towards sustainability (they're way ahead of us, and I think in large part because Swedes have a more collaborative, community-focused, rule-following nature than the individualistic, cowboy Americans).
But for me the interesting thing is that it underscores just how tough it is to set that vision of truly sustainable future and continuously, diligently, repeatedly monitor and adjust activities throughout a large organization, so that the vision is clear and everyone's invested in avoiding missteps like this one.
Thanks to @NilsJK for the heads up on the story.