The previous post on backcasting is part of my efforts to catch up on some of the core concepts of strategic sustainable development. Here is an example of why it is such a powerful approach.
This quote from a recent article about Wal-mart’s sustainability efforts, highlights how the understanding of a principle-based definition of sustainability can be used to offset risks and foster competitive advantage by making the right strategic moves in the present:
“[Wal-mart CEO] Scott wondered, "If we had known ten years ago what we know now, what would we have done differently that might have kept us out of some of these issues or would have enhanced our reputation?”
Of course, we can’t predict the future, but we can invent it – by leading the way to a sustainable future, companies (and communities, nations, etc) can avoid the hitting the funnel walls and enjoy the profits and prosperity that accompany such good business all the way along. Stay going.