Tuesday, January 27, 2009

i.heart will.i.am

Seems like I can't turn around without posting another awesome video from will.i.am - this one taking Gore's speech and challenge about creating 100% clean renewable energy within 10 years (9.5 now...I'm sure you all saw the news yesterday that Obama's going to stop the federal gov't from impeding states on setting their own higher auto-standards - a great early move).

This is a big step to see a major music star take up the call to create a sustainable society - doing a pretty damn good job of putting a lot of the pieces together (from climate and energy, to plastics and textiles, to water, to sustainable product design, etc.) and tying each back to his own daily routine - showing at the same time how (a) we're all complicit in this unsustainable reality, and how we can change our behaviors personally, demand better politically, and create better professionally, and (b) we're all getting played by corporations with goals and parameters that are in many ways misaligned with maximizing well-being for as many people as possible.

It also highlights the importance of the arts in this process of co-creating a sustainable society. For communicating in compelling ways, for inspiring, for reshaping our collective values, for connecting with our authentic selves and what's really important. Sustainable development is truly a transdisciplinary endeavor, and can't be relegated only to the scientists, engineers, designers, politicians, or economists.



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