The really interesting part of this is the coordinated counter attack from the fossil fuel industry. Earlier this week, a report commissioned and funded by the Independent Petroleum Association of America was released. It was highlighted in the NY Times, and the report's author penned an opinion piece in the WSJ. It makes a dubious case that divestment could hurt college endowments. And then this amazing video from the 'Environmental Policy Alliance' (a PR group) that suggests the alternative to fossil fuels is going back to the time of Adam and Eve (only without food):
We all know fossil fuels have brought us tremendous benefit and advances that have immeasurably improved the lives of countless people. They've also set the stage for us to take the next step, especially now that we know the incredibly dangerous unintended impacts of our burning them.
We have what we need to maintain, even improve, quality of life while getting off fossil fuels. It won't be easy, and our future won't look the same, but it doesn't have to be worse. Dramatic increases in energy efficiency and reduced need for transport from smart building and community design can reduce our overall demand for energy. An LED bulb doesn't decrease quality of life; and it uses 90% less electricity, saving money over the life of the bulb. Passive House design can eliminate the need for heating and cooling systems altogether. People in walkable communities don't need cars. And with that reduced demand, and the rapidly decreasing costs of renewables, it's entirely possible to get off fossil fuels
Here's a compelling vision for getting there:
As the Guardian piece evaluating the oil industry divestment report notes, this scenario is playing out like a text book Ghandian change movement: "first they ignore you, then they laugh at you, then they fight you, then you win." Feels like we're just moving into the 'laughing at you' phase. The 'fight you' phase could get really ugly. But, a clean, healthy, sustainable future will win. For all the talk of how the divestment movement is ineffective, it seems to be having quite an effect. #Divest.