It was another big week for business and sustainability. This interesting commentary from MarketWatch.com following the Time cover story, discusses how climate change is finally a serious business concern, and how companies are tripping over themselves trying to figure out how to address it.
The article points out that “Over the past week alone, Wells Fargo (WFC), UPS (UPS), BP (BP), Nike (NKE), Hewlett-Packard (HPQ), Dell (DELL), and GM (GM) have put out press releases about their environmental initiatives.”
It’s great to see the
The late response will make the problem more expensive to deal with – as every long term capital investment in fossil fuel power plants and urban / sub-urban infrastructure that reinforces the need for car travel is essentially throwing money down the drain, hurting our competitive advantage.
But my hope is that there is a silver lining to this – and that would be that because the slow and stubborn response will cost us collectively a lot of money, we will be less likely to continue to push off problems as long as possible, particularly when they are problems we know little about.
In other words, hopefully all of us in the