Strategies for Sustainability: 2004

Wednesday, December 01, 2004

The Five Disciplines

The concepts of organizational learning are central to taking a strategic approach to sustainability. The 'five disciplines' described in Peter Senge's seminal work The Fifth Discipline provide much of the basis for the art and practice of organizational learning:

1. Personal Mastery: "a discipline of continually clarifying and deepening our personal vision, of focusing our energies, of developing patience, and of seeing reality objectively."

2. Mental Models: "deeply engrained assumptions, generalizations, or even pictures of imagines that influence how we understand the world and how we take action."

3. Building Shared Vision: "a practice of unearthing shared pictures of the future that foster genuine commitment and enrollment rather than compliance."

4. Team Learning: "starts with 'dialogue,' the capacity of members of a team to suspend assumptions and enter into a genuine 'thinking together' … allowing the group to discover insights not attainable individually."

5. Systems Thinking: "a conceptual framework, a body of knowledge and tools that has been developed over the past fifty years, to make the full patterns clearer, and to help us see how to change them effectively" … "the discipline that fuses the disciplines, fusing them into a coherent body of theory and practice."

(All quotations are from The Fifth Discipline. For more on the five disciplines visit SoL, the Society for Organizational Learning.

Stay going.
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The Funnel

Global society is currently unsustainable. Because we only have one planet Earth, and the Laws of Thermodynamics are such that matter and energy cannot be created or destroyed, there are limits to how much we can grow – both in terms of sources (the resources we use) and sinks (the natural systems where we deposit our waste). We are currently surpassing those limits because on the one hand population, consumption, competitiveness and pollution are systematically increasing, while on the other hand resources, purity, ecosystems, and social equity are systematically decreasing.

A ‘whole systems’ perspective is necessary in sustainable development, as the various problems (greenhouse gases, extreme poverty, deforestation, illiteracy, etc) are inherently interrelated and complex.

The funnel metaphor is a way of thinking about the unsustainable path that global society is on, where our space for deciding on options is becoming narrower and narrower per capita. This is very different from the illusion that limits to growth are represented by a ‘cylinder’ where isolated social and ecological impacts can be addressed and ‘solved’ separately.

The negative effects of society's unsustainable path can be described as 'hitting the funnel walls.' Organizations (communities, businesses, project teams, etc.) can feel the impact of hitting the funnel walls in a variety of ways, including:

Increased costs for resources and waste management
Lost investment in projects that quickly become obsolete
Stricter legislation
Litigation
Loss of market share to more cutting edge
insurance costs
Consumer and shareholder activism
Loss of good reputation

Organizations that have an understanding of the funnel will be better able to act strategically, communicate more effectively to internal and external stakeholders and lead the shift towards a sustainable society.

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Sustainability Principles

In a sustainable society, nature is not subject to:

1. systematic increases in concentration of substances from the earth's crust (e.g. heavy metals, fossil fuels);

2. systematic increases in concentrations of substances produced by society (i.e. compounds not found in nature, like DDT and CFCs)

3. systematic degradation by physical means (e.g. deforestation, overfishing, draining aquifers);

and in that society:

4. people are not subject to conditions that systematically undermine their capacity to meet their needs.

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5-Level Framework for Strategic Sustainable Development

The idea behind the 5-Level Framework for Strategic Sustainable Development is to create a shared mental model of what it is we’re trying to do to “be sustainable.” On the one hand it seems obvious, but without really stating what exactly it is to be successful things can get confusing – it’s easy to get lost in the details, and while a lot of great solutions are going on in the ‘green movement’ it is hard to be truly strategic when dealing with these complex systems on such a huge (global) scale.

So, why a framework? We have pressing problems, and we should be getting right down to action to fight them, right? Definitely, and people are, which is great and absolutely vital. But without a framework to develop a long-term view it’s very difficult for organizations to be strategic on how we become sustainable, or what it even really means to be sustainable.

We’re back to dealing with problems on the detailed “leaves” level instead of the core “trunk and branches”

The 5-Levels:

I. System Level – this is just identifying the scope of the system we’re dealing with. If a self-sufficient farmer was using this, the system would be the farm and all of its components. In terms of sustainability the system is the entire biosphere. So we need an understanding of the major flows (in basic terms) that run the system:

Energy from the sun drives cycles that sustain life (photosynthesis uses the energy to organize matter into a useful form). The system is “open” in regards to energy, as it exits our atmosphere.

Matter from the crust is introduced into the biosphere naturally (through weathering and volcanoes) and through human activity (mining / drilling). The system is “closed” in regards to matter as gravity keeps things here (with the exception of some space ships and satellites). Matter flows back to the crust through sedimentation (usually takes a while).

Looking at our role in the biosphere, we have the “techno-sphere” where society does its thing to survive and entertain itself. To do this we pull “input” flows from the crust (metals, oil, etc) and from natural systems (timber, crops, fur coats, etc). We then discard “output” flows back into the biosphere through emissions, solid waste, etc.

The Funnel – a core concept at this level is the idea that we are in a “funnel” in that as we move through time, we have a decline in resource availability, productive ecosystems, purity, trust and equity in society on the one hand and an increase in population, resource demand, and competitiveness on the other hand:

II. Success Level – In this case the success level is “sustainability,” as defined by 4 Sustainability Principles, which state that in a sustainable society, nature is not subject to systematic increases in:

1) concentrations of substances from the Earth’s crust;
2) concentrations of substances produced by society;
3) degradation by physical means;

and, in that society,
4) people are not subject to conditions that systematically undermine their capacity to meet their needs.

(Quick note on why the principles are framed in the negative – “not subject to…” It may seem restrictive, but really it’s just defining the known restraints of the natural cycles. Aside from these 4 constraints, anything can be done. It’s meant to foster positive, creative solutions-based thinking. We’ve been referring to it as free creativity within constraints, and it works to promote brainstorming, knowledge sharing, and organizational learning when the framework is applied in real-world situations.)

III. Strategic Level – these are some strategic guidelines for organizations to follow in implementing the framework and taking actions towards sustainability. One example would be precaution which we touched on with the car driving towards the abyss example (if you know there's an abyss on the road ahead, but you don't know exactly where, use precaution and turn the car around).

But the most important one to focus at this point is Backcasting from Principles: it consists of establishing a vision of the organization in the future when the 4 principles are not being violated and then ‘backcasting’ to the present to see what specific actions should be taken first to start strategically working towards that vision. Two basic points:

1) It is preferable to forecasting because when you look forward from the present, you are bound by the current realities and trends, and even if those are flawed, you will bring them into the future.

2) Backcasting from principles as opposed to from scenarios allows for more flexibility and adaptation as unforeseen situations arise on the journey towards the vision of success. Imagine it’s like chess – the vision of success is checkmate, or satisfying 3 basic principles that ensure victory (your piece can attack the king, the king can’t avoid the attack, and no other piece can kill your attacking piece) – on the way there the board is constantly changing and you’re constantly reevaluating and adjusting your strategy in this dynamic situation. Backcasting from scenarios would be more akin to doing a puzzle, where you have a picture of a set future, and you set out to make it real. It can be done, but it’s harder to get a group / organization to agree on what the picture and details should look like exactly, and you’re left with fewer options and less flexibility as new knowledge is discovered and/or problems arise.

The concept of backcasting is integral for “ABCD Analysis” – a tool for helping organizations implement the framework.

IV. Action Level – these are the concrete actions that are taken on the path to sustainability. Depending on the nature of the organization, they could include things like phasing out fossil fuel use by switching some capacity to renewable energy, or substituting metals that are naturally abundant in the biosphere and therefore benign for ones that are scarce and potentially harmful.

V. Tools Level – here we find a variety of tools that help organizations manage their path towards sustainability. Certain tools are effective in different situations, but a lot of them work well together and create synergies when utilized within the context of the framework. They include things like Environmental Management Systems, ISO 14001, Life Cycle Assessment, Factor 10, Natural Capitalism, Ecological Footprinting, Zero Emission, etc. A lot of these tools have great organizations behind them and are helping organizations with various environmental and / or sustainability initiatives.

The first tool we’ll be looking at is ABCD Methodology, which is a method of walking organizations through the process of applying the framework for their specific case.

Stay going.

Wednesday, December 01, 2004

Wednesday, October 27, 2004